Photo Emanuele Vitrano
Emanuele Vitrano-Catania
born 1958 in Palermo, Italy
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Education High School Diploma (1977)

Honors Degree in Agrarian Sciences from University of Palermo (1982) Thesis based on a two-year experimental study of industrial cultivation

Business Courses in Company Development from SDA Bocconi, Milano with internship periods at Italian and International companies (1984)


Career Highlights

Owner and General Manager of Brera Hotels, a small chain of three hotels in Milan city centre.

Teacher and trainer, has held seminars and conferences for:

  • Masters in Tourism Economics at Bocconi University, (Milan)
  • University of Chambery (France)
  • UNITURIM (Rimini)
  • Milan School of Commerce and Services for Tourism
  • FORMEZ Mediterranean Studies Centre
  • Region of Val d'Aosta
  • Industrial Association of Treviso
  • Hoteliers Association of Veneto
  • Hoteliers Association of Bologna
  • Hoteliers Association and the Municipality of Bellaria-Igea Marina
  • Formont (Verbania)
  • International Hotel Environment Initiative (IHEI), Prince of Wales Business Leader Forum - International partnership action for sustainable development
  • EEC


Since 1991, has sat on the Technical Committee for the School of Commerce and Services for Tourism (Milan)

Sits on the National Council of "Federalberghi" (Italian Federation of Hotels and Tourism) and is Vice President of the Provincial Association of Milan Hoteliers.


1990-1993:

Created and managed Zeta Iniziative, a company engaged in planning, research, training and consulting in the field of environmental tourism . The company, under the trade name ZAO Turismo and Habitat, launched innovative projects in the sector such as:

  • "Riciclo" a bicycle designed for urban cycling which Hotels can provide to guests as an alternative to public transportation (1990);
  • Hotel Ariston, Milan - the first "Ecological Hotel" in Europe (1991);
  • "Logico" the first Italian collection of ecological furnishings for hotels, offices and home (1992);
  • "Ecologia in Albergo" a manual outlining the process for environmental restoration in the Hospitality Industry. The book, translated into English and Greek, was written in collaboration with the EEC and contains 240 pages of advice and considerations on technical aspects, management and marketing strategies for the development of a Tourism Industry compatible with the environment (1993).


1989:

began career as trainer and consultant in Hotel Management and Marketing.


1984:

entered the Tourism Industry as a hotel entrepreneur while continuing his business studies and training.





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